Saturday, November 17, 2007

Shopping Mall Culture

Most of my adult life ( I AM closer to thirty than 20 now), I have felt an uneasiness about shopping malls. Today, after three hours in the mall -longer than I have spent in a mall in a very long time- I discovered that being in a mall is actually an exercise in suspending reality. Once through the main entrance, all my senses were suddenly forced into turbo because of the excessive stimuli: the smells of the food court, bright lights, the many other reality-suspending citizens. All of a sudden, I forgot what I really came for, and was infused with a sense of need for so many other things. "Should I get a coffee? It smells so warm and cozy." "Wow! So many sales!" Cost became relative. For example, I reasoned, " That fleecy-lined wool toque was originally $29.99, and now it's only $19.99. That must be a good price..." It was in that moment that I remembered why I avoid malls: I become confused about what I need and what I want. (I have a box of warm wool toques in the closet.) I had hit a wall; after all the excitement of so many choices, so many deals, so many colours... I only wanted out. It was a feeling of disgust really. I knew of a reality beyond the walls of the mall where toques do not cost more than the dress pants I had just purchased, where a person recognizes that sometimes, you just don't need anything that you don't already have. I fear for all those who become lost in this shopping world where needs and wants become as mixed up as the smell from New York Fries and Orange Julius.

2 comments:

jenivere said...

Totally agree! I even find that big box stores do that. The idea is to put as many items as possible between the milk and the eggs so that you'll see and realize that you "need" them. Good post!

And...your tagged. Check out my blog for the meme...and sorry if you hate these!

Anonymous said...

You totally hit the nail on the head! Shopping malls are just a trap for people! They convince people to spend money that they do not really have!